Differentiate Country Archer Provisions as the leading brand of clean meat snacks, while driving national awareness and excitement as the #1 brand in the natural and specialty channels.

• Expert Positioning – Business + trade feature interviews, podcasts and speaking opportunities/panels.
• Media Relations – Hard-hitting media outreach campaign generating buzz month-over-month.
• Product Relaunch – Aggressive media blitz for Meat Bars positioning the snacks as the next hottest thing in collagen.

• More than 180 stories and 2 billion impressions across top-tier trade and business, consumer broadcast, print, online, podcasts and speaking events – exceeding annual goal by 315%.
• 57 stories and 76.7 million impressions for Meat Bar relaunch – 150% of goal. CrossFit athlete partnerships with Noah Ohlsen and Brooke Wells for grassroots sampling at the games, social cross promotion, event appearances etc.