THE GOAL
Make PepsiCo Frito-Lay-owned Bare a household name, while generating consumer loyalty, trust, and establishing the brand as a leader in “snackable produce” category.
THE TACTICS
- Media Relations – Aggressive always-on earned media bureau focusing on core products and Amazon linkbacks.
- Innovation Launches – Experiential deliveries for top-tier press and influencers elevating differentiators.
- Trend Stories + Expert Positioning – Thought leadership and flavor trend outreach.
THE RESULTS
- More than 240 stories and 2 billion impressions in national broadcast, business and lifestyle press – exceeding annual goal by 200%.
- 125 stories and 200 million impressions for Veggie Chip launch campaign – nearly 300% above goal.
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