Make PepsiCo Frito-Lay-owned Bare a household name, while generating consumer loyalty, trust, and establishing the brand as a leader in “snackable produce” category.

• Media Relations – Aggressive always-on earned media bureau focusing on core products and Amazon linkbacks.
• Innovation Launches – Experiential deliveries for top-tier press and influencers elevating differentiators.
• Trend Stories + Expert Positioning – Thought leadership and flavor trend outreach.

• More than 240 stories and 2 billion impressions in national broadcast, business and lifestyle press – exceeding annual goal by 200%.
• 125 stories and 200 million impressions for Veggie Chip launch campaign – nearly 300% above goal.