Launch Activ5 as a mobile solution that allows anyone at any fitness level to exercise virtually anywhere through five-minute full body workouts, all while tracking, guiding and even entertaining them.

• Industry Buzz – Coordinated brand launch at the industry’s largest tech tradeshow, CES.
• Regional Awareness – Supported new retail partnerships and drove awareness in key markets through media blitzes in San Diego, LA, Chicago, Arizona and during key gift giving seasons, including Mother’s Day, Father’s Day and Christmas.
• Media Relations – Aggressive ongoing outreach highlighting the device as the best new tool for fitness on-the-go, while traveling or at your desk.

• Secured more than 20 stories and 183.4 million impressions around CES, including HLN/CNN, cNet, Yahoo! Sports, Trend Hunter, UberGizmodo, CRN and many more.
• Regional and national media coverage resulted in more than 115 stories and 258 million impressions.