Establish a presence in the U.S. for Australian cult coffee company’s new Espressotoria system, while supporting sales at Walmart.

• ‘Tis the Season for Coffee – Aggressive outreach positioning the system as the ultimate gift for co-workers, coffee-obsessed friends and more.
• Winning at Walmart – Coordinated a series of PR, influencer, and paid social campaign blitzes during peak seasons, including Mother’s Day, Father’s Day and National Coffee Day featuring an exclusive offer.

• Gifting features included national segments on The Talk and The Wendy Williams Show, as well as Forbes, Inc., Yahoo!, PureWow, PopSugar, Parade, Business Insider and more.
• Integrated Walmart campaigns resulted in features with cNet, Refinery29, People Magazine and many more, with conversion ads generating .24% click through rate, and influencer activation generating 1,229 link clicks – all culminating to a sell out of its inventory at Walmart in two days during National Coffee Day.