Drive buzz and mass awareness for NotCo’s expansion in North America as an AI-powered plant-based innovator, while building credibility via national business and trade press.

• Partnership Amplification – Aggressive outreach publicizing launch of new joint venture with Kraft Heinz and intent to create portfolio of plant-based versions of beloved American classics.
• Unicorn Status – Strategic pulses highlighting investment news ahead of company milestone achieving unicorn status.
• Tasting is Believing – Ongoing news bureau to elevate superior flavor and functionality with priority on third-party endorsement for taste.

• Generated 67 stories and more than 250 million impressions for Kraft joint venture launch.
• Secured more than 380 articles and 2.8 billion impressions in less than 12 months.