THE GOAL
Drive buzz and mass awareness for NotCo’s expansion in North America as an AI-powered plant-based innovator, while building credibility via national business and trade press.
THE TACTICS
- Partnership Amplification – Aggressive outreach publicizing launch of new joint venture with Kraft Heinz and intent to create portfolio of plant-based versions of beloved American classics.
- Unicorn Status – Strategic pulses highlighting investment news ahead of company milestone achieving unicorn status.
- Tasting is Believing – Ongoing news bureau to elevate superior flavor and functionality with priority on third-party endorsement for taste.
THE RESULTS
- Generated 67 stories and more than 250 million impressions for Kraft joint venture launch.
- Secured more than 380 articles and 2.8 billion impressions in less than 12 months.
![NotCo RKPR CLient Media Relations PR NotCo RKPR CLient Media Relations PR](https://rachelkaypr.com/wp-content/uploads/2022/08/Screen-Shot-2022-08-17-at-4.36.50-PM.png)
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