Mauna Loa is a legacy Hawaiian brand with deep roots on the islands, looking to attract mainland consumers. Program goals include increasing social following and engagement, growing e-newsletter sign-ups for remarketing, and driving brand awareness among clean eaters, keto, and plant-based consumers.

• Content Strategy – Multipronged approach elevates Hawaiian heritage, nutritional benefits, and creative product usage with vibrant brand personality.
• Traffic and Conversion – Ongoing campaigns drive traffic and amass new e-newsletter subscribers on monthly basis.
• Growing Engagement – Targeted campaigns grow consumer engagement month-over-month.

• More than 20K new newsletter sign-ups in 8 months with average CTR of 10%
• Average cost-per-engagement that is 16x better than the industry average at only $0.02.