INDUSTRY NEWS
As leading CPG strategists and experts in natural products, lifestyle, and food and beverage PR, we’re frequently called upon by top industry and business press to provide insight and commentary. Read the latest below!
The Expo West That Wasn’t
Even the most sophisticated crisis communications plan couldn’t have predicted the global COVID-19 pandemic. The key during any crisis is speed, agility, and transparent communication.
How Not to Market During the COVID-19 Crisis
Nearly overnight, brand marketing and communications strategy changed due to the pandemic. But remembering to still lead with compassion is key.
Broccoli Rabe is Trying to Be the Next Kale
Cauliflower. Brussels sprouts. Turmeric. Take an inside look at how to create a food trend.
How Expo West’s Postponement Drives Emergence Of Virtual Showrooms In The CPG World
Following the cancellation of Expo West, virtual activations took center stage. Tools like social media, video conferencing, and other digital platforms are evolving in ways CPG companies and food & beverage PR agencies can engage with buyers, consumers, and press.
Expo Aftermath: Attendees, Exhibitors Regroup After Show Postponed
The cancellation of Expo West sent waves through the industry, and although brands and natural products PR firms had to readjust their strategies for new product announcements, media exposure didn’t slow down.
What Should Product Developers, Marketers Keep in Mind When Addressing the Female Consumer? Women in the Industry Weigh In
Marketing supplements to women takes an innate understanding of their specific needs. Building credibility, trust, and emotional connections are key factors brands and PR agencies should keep in mind.
Online Sweepstakes Pumps Up Omega-3 Product Line
To drive sales for client Coromega at Walgreens, RKPR launched a social media campaign centered on education and sales call to action. The campaign delivered some of the highest weekly sales numbers ever for the brand in Walgreens.
How the Digital World Is Changing the Way Agencies Do Business
The evolution of modern-day PR firm means more integrated digital campaigns beyond the traditional, siloed agency blueprint – which benefits clients and agencies.
The PR Firm of Tomorrow is Here Today
Check out the top PR firms delivering and implementing big ideas for their clients and stakeholders.
