Project Description

THE CHALLENGE

Rise Bar, formerly PranaBar and BoomiBar, rebranded becoming an unknown in the over crowded energy bar space. We were tasked with reinventing the brand without alienating a small community of loyal consumers.

THE MISSION

Create ambassadorship via social media while raising the brand’s profile nationwide.

RKPR SUCCESS

Our media relations campaign concentrated on two key areas – consumers seeking healthier snacking options and athletes looking to power their performance with a protein-packed bar. Our pursuit of top-tier women’s, parenting, health and wellness and general interest publications as well as vertical sports press has garnered hundred’s of mentions including shout-outs by O, The Oprah Magazine, Live! With Kelly, Health, Fitness, SELF, Natural Health, Clean Eating, Backpacker, Trail Runner, All You and many more.

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