Project Description

THE CHALLENGE

Mary’s Gone Crackers is a line of organic, gluten-free snacks that unite taste appeal with satisfying nutrition. As a pioneer of the gluten-free movement, the challenge was to raise awareness and drive sales among new purveyors of the specialized diet, as well as connect with vegan and health food audiences, all while educating consumers on the growing epidemic of celiac disease.

RKPR SUCCESS

Our on and offline driven plan has included media relations, grassroots sampling, social networking, and netting placements in coveted press including The Today Show, Good Morning America, The Rachael Ray Show, Prevention Magazine and hundreds more. In addition, our team secured several publication awards for Mary’s Gone Crackers and held a groundbreaking Celiac Disease Summit in New York attended by some of the nation’s most respected celiac researchers and press, including CNN contributor Dr. Peter Green, and Erin Smith, organizer of the world’s largest gluten-free meet-up. The company, recognized in the top 25 food companies by the Inc. 1000, has seen exponential growth since its inception.

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