Goodbelly is a line of dairy-free probiotic juice drinks that help support digestive health. Traditionally, yogurt is believed to be the only (or best) way to integrate probiotics into the diet, and there is also a stigma and misunderstanding of what proper digestive health is amongst consumers. GoodBelly tasked RKPR with raising awareness for their dairy-free probiotic drink, and helping to educate consumers on the digestive health benefits of the company’s patented probiotic strain, Lp299v.
The RKPR team propelled awareness for the brand by connecting with targeted influencers in the digestive health and lactose-free space, as well as mainstream-top tier media, resulting in coverage from Good Morning America, CNN Money, FIRST for Women, SELF.com, SHAPE.com, Glamour.com, About.com: IBS Guide, Go Dairy Free, The Digestion Blog, and many others for more than 782 million impressions. The team also set out to connect with influencers in key markets, and generated more than 191 positive new relationships with health and wellness professionals, nutritionists and more. Lastly, RKPR forged targeted relationships with bloggers in the space and worked with them closely to promote and engage in the company’s 12 Day Challenge, providing authentic endorsements for the efficacy of the drinks.