Project Description

THE CHALLENGE

Coromega offers consumers an alternative delivery system for one of the most important supplements – fish oil. The unique emulsified omega-3 has 300% better absorption with no fishy aftertaste.

THE MISSION

Educate people on the importance of achieving healthy omega-3 levels, the bioavailability of the unique squeeze pouch and the inferiority of pills while driving sales to Walgreens.

RKPR SUCCESS

Working with Walgreens, Coromega’s newest retailer, we developed an aggressive FBAP program that included an enter-to-win sweepstakes with downloadable coupon. We’ve grown the fan base to more than 40,000, drove 10,000 entries to the contest, added 6,500 opted-in subscribers to the database and saw a $0.29 to $0.37 per fan conversation rate of targeted fans including vegan, Autism, autoimmune, heart health, and healthy lifestyle. Most importantly, sales in Walgreens skyrocketed by 13% during the campaign launch.

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